Don’t judge a book by its cover. We’ve all heard it before, and we all know what it means. Honestly though, how many of us can truthfully claim to be impervious to beautiful – or interesting – cover art on a book? I’ll be the first to admit that when in a book shop, my attention is automatically directed towards those books with whimsical or attractive illustrations. I obviously don’t purchase a book based solely on the merit of its cover art; and whether or not I find a book good or enjoyable has very little to do with a beautifully-illustrated cover. But does cover art influence me in any way, when picking up a book for the first time? Of course it does.
So imagine how intrigued I was when, as I was browsing in the book shop yesterday, I saw this display:
Isn’t this such a cool idea? Books wrapped up in ordinary brown paper and twine, with a few keywords scribbled on the front. The ISBN number is written on the back (for the cashier’s reference, presumably), so I suppose you could technically look it up and find out what book it is. But why spoil the fun?
I honestly think this concept works not just for Valentine’s Day, but for any occasion or event. It works not only as a little surprise treat for yourself, but also as a gift for someone else! So enamoured was I with the concept, and being the easily-duped customer I am, I bought one for myself. When I proudly showed my purchase to The Mister later that evening, he just laughed and remarked at how I’m such an easy target for gimmicky marketing. He mumbled something about selling ice to eskimos or something or other. I haven’t the slightest clue what he was on about.
Which book did I choose, you ask?
A satire in the form of a horror-mystery featuring a dead librarian and a charismatic cat. How could I just leave it there, sitting in the book shop? It had to come home with me. I haven’t opened it yet, though; keeping it a surprise for a little bit longer. I want to see how long I can wait.
Which book do you think it is?